Landing pages help people learn more about your goods and services. But there is an art to creating landing pages that convert visitors into paying customers. Getting people excited about your product is the first step to earning a sale. Here are three ways to start off your landing page to really get people fired […]…
Which do you put more time and attention into – building your website or marketing it? If you’re like most online entrepreneurs, you probably spend more time creating killer ad copy and posting interesting tidbits of information to social media sites to increase web traffic. But the truth is without a great website, those visitors […]…
Website optimisation helps increase sales and keeps visitors coming back for more. But even though your efforts may be well intended, some of these tactics may do more harm than good when used incorrectly. Before making any changes to your website, it’s important to understand what works and what doesn’t when it comes to website […]…
When promoting goods and services online, which should you focus on: benefits or features? The truth is that most people buy things for emotional rather than rational reasons – online and offline. And while your revolutionary vacuum cleaner may feature wireless capabilities, unless you mention all the reasons why this technology will benefit the user, […]…
Perfecting your offer first and then generating traffic may not seem like the best advice, but what’s the point in getting people to visit your site when you haven’t done your best to entice them with a solid offer? Which Comes First? To learn what visitors want, you should spend time promoting your site and […]…
Getting people to your website requires time and money. Unfortunately, generating web traffic is just one piece of the puzzle. To earn continuous profits from your site, you also need to focus on converting visitors to customers once they reach your site. This means creating a meaningful website that clearly promotes your goods and services […]…
One of the most powerful ways to improve the conversion rates on your website is to conduct tests on your site on an ongoing basis. By comparing 2 or 3 different options for a site element, you can find out which one works best for your specific audience. Your current site element will function as […]…
Most of the Internet entrepreneurs know that ease of use of a website helps to grow your sales and encourage visitors coming back. Just make sure to create and maintain an easy-to-navigate website complete with sitemap, a clear descriptions of products/services, and purposeful images (charts, photos, diagrams, etc.) and you will always turn a profit […]…